CORDSEN CONSTRUCTION
B2C REBRAND AND BRAND STRATEGY
Cordsen Construction is a family-owned construction company and land developer based out of Texas, building luxurious homes for quality people.
My design studio, Heyday, was hired to rebrand their company as they were growing rapidly and had outgrown their logo.
MY ROLES
- Brand Strategy
- Research
- Conceptualization
- Visual Identity
- Copywriting
PROJECT COLLABORATORS
- Visual Identity Julie Plasse
- Web Design Everyday Design
BRAND STRATEGY AND RESEARCH
Research and Initial Stylescapes: A peek at the Discovery Session with our stakeholders that I led (top), and initial stylescapes established representing each target audience profile (bottom).
BRAND APPLICATION
