FOUNDATIONAL INVESTMENTS
VISUAL IDENTITY + BRAND STRATEGY
Foundational Investments is an Austin-based, family-owned real estate and land development company working to build secure financial foundations under families locally and around the world.
My design studio, Heyday, was hired to design their visual identity and marketing collateral.
MY ROLES
- Brand Strategy
- Research
- Conceptualization
- Visual Identity
PROJECT COLLABORATORS
- Visual Identity Julie Plasse
RESEARCH + INITIAL STYLESCAPES
Initial Stylescapes: The three stylescapes I established representing each target audience profile based off the Discovery Session with client.
LOGO EXPLORATIONS
Logo Exploration: Variations on abstract logos that highlight themes of growth and foundation (top) and further explorations of trees (left).
IDENTITY DEVELOPMENT + BRAND APPLICATION
Brand Application: T-shirt (left), business card (right), and financial report templates (bottom).
Digital Brand Application: Instagram templates (top) and presentation templates (bottom).
